Privacy Policy

We protect your info better than you protect your silver — just don’t go posting your sparkle all over the internet (or do, you trendsetter).

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from YurSilver (the “Site”).

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including web browser, IP address, time zone, and cookies installed on your device. As you browse, we collect information about the pages or products you view, referral sources, and how you interact with the Site. We call this “Device Information”.

We collect Device Information through:

  • Cookies: Small data files on your device that may include anonymous identifiers.
  • Log files: Records of activity including IP address, browser type, ISP, referring/exit pages, and timestamps.
  • Web beacons, tags, pixels: Electronic files to track browsing behavior.

When you make or attempt a purchase, we collect “Order Information” such as your name, billing and shipping addresses, payment information (excluding card storage), email, and phone number.

Together, Device and Order Information are referred to as “Personal Information”.

How We Use Your Personal Information

By using YurSilver and purchasing from us, you agree we may use your information to:

  • Fulfill orders, process payments, arrange shipping, and provide invoices.
  • Communicate with you via SMS, email, WhatsApp, or other channels.
  • Screen orders for fraud or risk.
  • Provide promotional offers and advertising tailored to your interests.
  • Improve the Site and marketing campaigns through analytics.

Sharing Your Personal Information

We share Personal Information with trusted third parties to provide our services, including:

  • Our ecommerce platform provider (e.g., Shopify)
  • Delivery partners (e.g., local courier services)
  • Analytics services (e.g., Google Analytics)
  • Law enforcement or regulatory agencies if legally required.

Behavioral Advertising

We use your Personal Information to serve targeted ads based on your interests. You can opt out via:

  • Facebook Ads Settings
  • Google Ad Settings
  • Bing Ads Preferences
  • Digital Advertising Alliance opt-out portal

Do Not Track

Our Site does not alter data collection based on browser Do Not Track signals.

Your Rights

If you reside in the EU, you have the right to access, correct, update, or delete your Personal Information. Contact us to exercise these rights. Your data may be transferred internationally, including to India and other countries where YurSilver operates.

Data Retention

We retain Order Information as long as needed to complete transactions or comply with legal obligations, unless you request deletion.

Changes to This Policy

We may update this Privacy Policy from time to time due to operational, legal, or regulatory changes. Please review it periodically.